OVO Clothing October’s Very Own Streetwear Empire

Recca BlogJune 16, 2025

0 6 minutes read

OVO Clothing, short for October’s Very Own, is a globally recognized streetwear brand founded by Canadian rapper Drake, alongside Oliver El-Khatib and Noah “40” Shebib. The brand originated as a music collective but quickly evolved into a full-scale fashion house synonymous with luxury streetwear, high-profile collaborations, and urban lifestyle culture.

OVO Clothing Fashion: Drake’s Luxury Streetwear Brand

The OVO Clothing brand started as an extension of Drake’s music empire, functioning as a lifestyle reflection of his vision. The famous OVO owl emblem, which represents knowledge and mystery, is now synonymous with high-end streetwear and urban fashion. The company launched with caps, hoodies, and T-shirts but swiftly grew into an entirely fashion empire that includes outerwear, footwear, and collaborations with some of the industry’s greatest names.

Drake October’s Very Own

Drake was not only the co-founder of October’s Very Own but also a business partner at the same company. He cultivated OVO as much as a lifestyle, fashion, and even his music, and relationship with the city of Toronto. Through OVO Drake shares his life with fans in fashion, music, and more and embraces the subculture. The brand has increased, thus becoming a part of Drake’s triumph, as a brand that represents him in the music industry. As a result of Drake’s influence, OVO has fans worldwide with Drake as the one to unveil the new collections that are exclusive to OVO along with limited drops and collaborations with other famous fashion brands.

With its signature owl logo, limited-edition drops, and celebrity endorsements, OVO has become a symbol of elite taste within the global streetwear and hip-hop communities.

The Origins of OVO: From Music to Fashion Powerhouse

OVO began as a blog and record label in the late 2000s, showcasing emerging artists, exclusive tracks, and behind-the-scenes insights from Drake’s rise to fame. As Drake’s global influence soared, so did the public’s desire to emulate his signature style. This demand birthed OVO’s fashion division, launched officially in 2011.

From the outset, OVO embraced minimalist design, premium materials, and tight-knit drops, which immediately resonated with fans and streetwear aficionados worldwide.

Why OVO Clothing Stands Out in the Streetwear Industry

Premium Quality Craftsmanship

Each OVO piece is meticulously crafted using high-end fabrics, ensuring durability, comfort, and luxury. From heavyweight French terry hoodies to organic cotton tees, the brand spares no detail in offering a premium tactile experience.

Limited Drops and High Demand

OVO’s business model mirrors that of high-fashion labels and elite streetwear brands such as Supreme and Off-White. With seasonal capsules, exclusive online releases, and city-specific pop-ups, OVO maintains scarcity, making every piece highly sought-after.

Iconic Branding and Visual Identity

The OVO Owl, designed by LA-based creative OG Ron C, has become one of the most recognized symbols in modern streetwear. Embroidered or printed across hoodies, tracksuits, and accessories, it signifies exclusive membership in a global cultural movement.

Introducing OVO Drake Hoodies – October’s Very Own Style

There’s more to the OVO Hoodie than just a fashion statement; it’s a cultural icon. One of the most sought-after streetwear brands in the world is October’s Very Own (OVO), founded by global music superstar Drake. The luxury aesthetics and casual comfort of OVO hoodies have taken the fashion world by storm, creating a loyal fan base that eagerly awaits every new release. Discover everything about OVO hoodies, including their history, designs, material quality, where to buy them, and how to style them. As a result of its premium craftsmanship, minimalist design, and association with Drake’s influential persona, the OVO hoodie became an instant hit. In recent years, many designs have sold out within minutes of being released, making it a symbol of exclusivity.

A cultural force shaping trends in fashion, lifestyle, and streetwear, Drake is more than just a global music icon. His merchandise line has captivated fans worldwide, extending beyond music into the fashion industry. Drake’s fashion empire represents a blend of luxury, exclusivity, and street culture with exclusive tour drops and the iconic OVO (October’s Very Own) brand.

Signature Pieces That Define OVO Clothing

1. OVO Owl Hoodies

These heavyweight fleece hoodies come in muted colorways and feature a center-chest owl logo or a bold back print. Worn by celebrities from The Weeknd to LeBron James, the hoodie is a staple in every OVO collection.

2. Monogram Tracksuits

Often dropped during Fall/Winter collections, these luxe tracksuits blend 90s athletic aesthetics with modern tailoring. Their sleek design and embroidered detailing make them instant sellouts.

3. Graphic Tees

OVO’s t-shirts are known for subtle branding or bold, seasonal graphics, reflecting the brand’s cultural commentary and collaborations with other artists or institutions.

4. Varsity Jackets

Made from melton wool and leather, these jackets evoke a collegiate-meets-street vibe. Often released in collaboration with universities or sports franchises, they are collector’s items.

5. OVO x Canada Goose Parkas

This collaboration represents the intersection of luxury and function. Crafted for extreme weather, the OVO x Canada Goose parka is insulated, fox-fur trimmed, and features limited-edition OVO branding.

High-Profile Collaborations Elevating OVO

OVO frequently partners with industry giants, giving its collections broader appeal and luxury cachet. Notable collaborations include:

Jordan Brand: Co-branded sneakers and apparel, including rare Air Jordan 10 and 12 releases.
Canada Goose: Functional outerwear fused with elite branding.
Roots Canada: Heritage pieces combining Canadian pride with urban styling.
NBA: Limited drops themed around the Toronto Raptors and other NBA franchises.
Clarks Originals: Refined versions of the Desert Boot with OVO’s aesthetic twist.

These collaborations not only enhance OVO’s exclusivity but solidify its status in the global fashion arena.

OVO Shirts

OVO shirts are available in several styles, from everyday crewnecks to dressier collared shirts, and everything in between remains effortlessly stylish and relaxed. Shirts are made carefully, with a focus on the quality of used fabrics, their density, and the comfort of wearing. Most of the t-shirts are eye-catching through their graphics, statements, or the OVO logo; the button-downs are classy and simple graphics. For this, OVO shirts appeal to the masses, as people desire a bit of Drake himself in their everyday wear. They are timeless and comfortable and can easily be worn casually or formally.

OVO Sweatshirts

The OVO sweatshirts have long been a favorite among those who appreciate comfortable and fashionable clothing. These sweatshirts are available in both men’s and women’s sizes, come in comfortable loose fits, and are made from durable and high-quality materials. In addition to the clear owl symbol, hoodie sweatshirts may also include other OVO emblematic elements. The sweats are available in a variety of colors, from classic black, grey, navy, and white to bold shades of red, pink, lime green, and royal blue. Whether you wear. OVO sweatshirt at home or out on the town, they remain fashionable. You can wear them in a variety of ways, which is why they are a favorite piece of streetwear.

October’s Very Own OVO Jacket

A defining element of contemporary street fashion, OVO jackets combine high-end design with the cultural ethos of Toronto and global hip-hop. OVO jackets are designed by October’s Very Own, a fashion and lifestyle brand founded by international superstar Drake. A classic varsity jacket, a technical windbreaker, or a luxury winter parka, every OVO jacket is crafted with premium materials and attention to detail.

OVO Jackets: The Signature Style

A sleek, minimalist aesthetic is combined with subtle but powerful branding on OVO jacket. There are several key design elements, including:

Logos of owls embroidered or embossed
Color palettes in monochrome and muted shades
Wool, nylon, and goose down are high-quality materials
Branded zipper pulls and gold hardware
Colorways and patterns that are limited-edition

Our pieces are designed for those who value form and function, blending streetwear sensibilities with a touch of luxury.

The different types of OVO jackets and their unique features

1. OVO Varsity Jackets

OVO’s varsity jacket is one of the brand’s most iconic outerwear pieces. With heavyweight wool bodies, leather sleeves, and embroidered branding, these jackets are an upscale take on classic American sportswear.

Features include:

Quilted satin lining for warmth and comfort
Felt “O” or “OCTOBER” patches
Signature owl logo on chest or back
Often released in limited quantities per season

2. OVO Canada Goose Parkas

In collaboration with Canada Goose, OVO has created high-performance winter outerwear suitable for extreme weather conditions. A combination of Arctic-ready technology and OVO’s luxurious design philosophy creates these parkas.

Highlights include:

White duck down insulation with 625 fill power
Hoods with fur trim that can be removed
Shell materials that are water-resistant
Labels and details on the interior co-branded with the brand
Patches with embroidered OVO owls

As collector’s items and functional fashion staples, these jackets are known to sell out almost immediately after release.

3. OVO Windbreakers and Shell Jackets

The OVO windbreakers offer lightweight protection from the elements while maintaining a sleek profile. These jackets are typically made from technical nylon blends and are ideal for layering.

Feature commonality: